CRM
What is Customer Relationship Management?
Customer Relationship Management (CRM) is not just the application of technology, but a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Therefore, it is more of a business philosophy than a technological solution that assists in dealing with customers effectively and efficiently. However, successful customer relationship management relies on the use of technology.
Five major functions of CRM
-
Customer Management
-
Project Management
-
Business Analysis
-
Knowledge Base Management
-
Marketing and channel management
ERP
What is Enterprise Resource Planning?
ERP is the abbreviation of Enterprise Resource Planning, which refers to the enterprise resource planning system. ERP is a management system that realizes information integration. It is a system for all business departments within an enterprise to exchange and share information directly or between the enterprise and external partners.
