CRM
What is Customer Relationship Management?
Customer Relationship Management (CRM) is not merely the application of technology, but a strategy to better understand customer needs and behaviors in order to develop stronger relationships with them. Therefore, it is more of a business philosophy than a technological solution to help manage customers effectively and efficiently. However, successful CRM relies on the use of technology.
Five major functions of CRM
Customer Management
Project Management
Business Analysis
Knowledge base management
Marketing and Channel Management
ERP
What is corporate resource planning?
ERP is an abbreviation for Enterprise Resource Planning, which refers to a corporate resource planning system. ERP is a management system that integrates information, enabling all business departments within an enterprise to exchange and share information directly or between the enterprise and external partners.
